Support Local Heroes.
Grow Your Business.

Work with Military, First Responders, Educators, Law Enforcement, and Healthcare – and unlock powerful referral opportunities through Hero Nextdoor.

Why Serve Heroes?

  • 1 in 5 of the American workforce qualifies as a Hero.
  • 80%+ of Heroes would prefer to work with a professional who supports their community.
  • Heroes Refer Heroes. Heroes are known for their loyalty. By supporting the hero community, you build instant rapport, and you become the “go-to”.
  • Heroes typically receive less overall financial education through their lives. It’s easy for large corporations to take advantage and profit off of their loyalty.
  • Heroes rarely make career decisions based on money. Most are underpaid for the education, commitment, emotional toll, and daily risks they take for others to have better lives.
  • Make a Real Difference in Your Community. It’s not about commissions – it’s about impact. These are people in your neighborhood who have dedicated their lives to helping others.
  • To put it simply – They Deserve It.
U.S. Marine in uniform at home
Police Officer in front of police car
Firefighter with firetruck in background
Nurse at hospital
Teacher in front of chalkboard

What is the Hero Nextdoor Program?

Hero Nextdoor is a nonprofit homebuyer assistance program that connects local heroes – such as military, law enforcement, first responders, healthcare workers, and teachers – with trusted real estate agents, loan officers, and service providers committed to giving back.

By partnering with Hero Nextdoor, professionals offer exclusive savings and community-based support while gaining access to high-intent homebuyer leads in their area. Participating professionals help reduce the cost of homeownership for heroes and build long-term, referral-driven relationships.

A Homeownership Program for Heroes

Designed to help military, law enforcement, first responders, healthcare workers, and teachers afford a home.

Military Wife coming home from deployment.

What Industries are Eligible?

Currently, the majority of our vetted professionals are either Real Estate Agents or Loan Officers. However, there is a growing need for many different industries, including Financial Advisors, Homeowner’s Insurance, Tax Professionals, Title Insurance, and Credit Repair. If you are part of an industry that hasn’t been listed, reach out! This community will grow, and so will its needs and impact.

Why Real Estate and Mortgage Professionals Join

Open Doors by Offering an Exclusive, Mission-Driven Program

There are plenty of groups, associations, and employers that are always looking for ways to help their members and employees. This is a niche that these organizations understand is a large pain point in their industry, and it’s an immediate conversation point.

Exclusive Leads for Hero Homebuyers

As Hero Nextdoor grows, so will its reach and impact. Heroes will begin hearing about Hero Nextdoor organically and begin searching for real estate agents and lenders. These heroes will be referred back to the professionals assigned to each market.

Community-Focused, Referral-Driven Growth

Build trust, get more referrals, and stand out from your competition

Market Exclusivity for Maximum Impact

We value community over competition. With the right professionals in place, there’s no reason to overload the program. We’re focused on limiting the amount of professionals in each market to what is necessary to 1) Grow Hero Nextdoor, 2) Ensure Great Service and Education, and 3) Advertise and Market effectively in each community.

How it Works for Realtors, Loan Officers, and Service Providers

Vetted Professional Criteria

  • Knowledge and Experience working with individuals in a specific Hero category
    • We will verify production to ensure all heroes work with experienced professionals.
  • Demonstrated Passion for at least one Hero category
  • Transparent and minimal Fees / Margin structure to ensure Heroes are not being taken advantage of

Apply to Become a Hero Nextdoor Partner

Frequently Asked Questions

Who qualifies as a “Vetted Professional”?

Currently, we vet licensed Real Estate Agents, Loan Officers, Financial Advisors, Homeowner’s Insurance Providers, Credit Repair Providers, Tax Professionals, and Title Officers who align with our mission to serve heroes.

How much does it cost to join?

There is no upfront or monthly fees. Instead, professionals pay a program fee of $500 per closed transaction that supports grants for heroes. Eventually, there will be additional paid marketing professionals can choose to opt in for, which will just be re-billed at cost.

What’s required to join the program?

You must qualify based on the criteria listed above, agree to the parameters of the Hero Rewards, and complete the registration form above. We review each submission individually.

What’s included when I join?

We will assist you in developing a marketing strategy (often times co-marketed with other professionals not in your industry), non-profit marketing materials, ability to promote your affiliation with Hero Nextdoor, and as the program grows, leads directed towards your market.

Can I advertise my affiliation with Hero Nextdoor?

Absolutely. We assist with co-branded marketing materials to help you promote your involvement and differentiate yourself in the market. We ask that any advertising is done professionally to protect our reputation.

How soon will I hear back after applying?

We typically review applications within 2 business days. You’ll receive an email confirming your status and next steps.